Behind the Scenes of Femme Fatale

The most rewarding experience I have had in the scene has come from organizing Femme Fatale. By adding my own flare, I coordinated a live show celebrating women in rock and metal. Through this project, I dug into major creative aspects, established a social media presence, and executed grassroots promotion to make it a success.

The lineup was crucial. From femme to fierce each band leant a particular component to the project. I focused on a mix of musical genres, a something for everyone approach, with each act geared to build energy and fuel the crowd. My concept was to showcase each individuals’ strength, as women working together to bring rock and heavy metal music to a crowd that would celebrate them and be hungry for more.

Our emcee had the raw vocalized talent necessary to keep the show on track and the audience engaged. The Funhouse at Mr. Small’s, a live music venue well known to Pittsburgh’s hard rock scene, complemented my vision, providing an intimate and engaging performance space. I also coordinated presale distribution, ensuring all bands received tickets in a timely fashion.

Event posters and fliers have really become my niche. I took the reigns in organizing a photo shoot, secured photographers and on-camera talent, scouted and identified an excellent shoot location, and got all props into place. Collaborating with a kick ass team of creatives, I provided photo direction, focusing on strength and empowerment, while still having feminine lure. I brought this concept to my good friend, and celebrated concert photographer, Ryah of Ready for the Afterglow and the rest is history. Photo cred and mad props to Ryah Giles for the image above and for each band photo featured on the Femme Fatale page. Following the shoot, I delivered the edited high resolution images to our designer and provided art direction to complete the marketing materials.

Our team developed two spoof videos to promote the show, which became very popular and widely shared through our Facebook network. We flooded our social media channels with an event reminder video and #fullfacemelt promotion messaging, and documented our days up to the event.

With marketing materials hot off the press I pounded the Pittsburgh pavement, canvassing establishments in close proximity to the venue and speaking directly with business proprietors who allowed me to hang event fliers, and were open to hearing more. My excitement and enthusiasm helped create a buzz. Many business proprietors in turn helped spread event information to others through word of mouth.

Everything tied together for one hell of a successful show. The cherry on top came at the end of the evening, with a crowd throwing synchronized fists into the air, screaming for more from each powerful set. We came just short of selling out the venue to capacity and could not have done so without each and every person’s efforts and support.

For a far more eloquent description of the evening than I could ever give you, click to read the write up on the show by Lady Jaye.

Want more Femme Fatale? Local Pittsburgh photographer and all around cool guy Dan GTX was also on the scene. You are likely to experience a Dan GTX Sighting if you regularly attend shows in the Pittsburgh area.

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