No Love Lost

NLL Text 2In the true spirit of metal mayhem, we’re putting a heartless twist on the traditional Valentine’s Day Show…literally. Valentine’s Day gets a mixed bag of emotions when you shoot up Cupid’s arrow for a response. Since promotional photo fliers have become a signature display for the Homegrown Hard Rock Showcase, we decided to knock this one out of the park.

If you’re wondering what lurks in the bag pictured here, that’s a pig’s heart. The idea came from Miss Zosia West Coast herself when Jerry of Winter’s Descent approached Reign of Z to be on the line up. With February just around the corner we knew we had to get this heart wrenching photo up soon.

Winter’s Descent, who are slated to perform as well, offered up their practice space as a NLL textpop up photography studio. With props in place, three devastatingly beautiful models, Leigh Anne, Katie, and Cassidy (pictured left to right) secured, and Lady Jaye’s secret homemade fake blood recipe prepared, we were ready to shoot! Lady Jaye of First Angel Media, well known for her romantic editing style, was my first choice to photograph this image.

The event, No Love Lost, is set for Saturday, February 17th 2018, marking the introduction of our first national act for a Homegrown Hard Rock Showcase. Fire in Elysium will be headlining the event at The Funhouse at Mr. Smalls.

Check out full event details here.